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Print Marketing Collateral

At Technology & Design, I was responsible for creating marketing materials for various events to be held in Madison Union. These events were brand new, meaning I had to create a recognizable brand to be used whenever they’d reoccur in the future. The events include an event to create new art to be displayed in the building called, "The Great Art Project," a chair painting event, "The Great Chair Paint-Off," and a student-led conference, the "Madison Leads Conference." The branding for these events aimed to be fun and engaging, hence the use of illustration and hand-painted typography.